Behavioral Economics and Social Media
Humans are not usually rational. The neoclassical economists were wrong. We don’t make the best economic choices given more information. We do not plan for the future. We care about what others think...
View ArticleWhy did George Soros buy Facebook stocks?
George Soros buys 341.000 Facebook Shares As you might have heard George Soros, the Hungarian – American investor known for his 1 billion $ profit in the 1992 “Black Wednesday UK Crisis”, is reported...
View ArticleIs Facebook moral?
Many things have been said about Facebook. With more than 900 million users Facebook is changing the way we communicate. People share their thoughts, photos and stay connected to friends through the...
View ArticleSocial gaming architecture
“Your friend sent you a request” says my Facebook notification. That must mean one of my Facebook friends is playing one of Zynga’s or Konami’s social games. You know the type – manage a farm, a city...
View ArticleFrom Ogilvy to Zuckerberg: How did Amazon, Apple, Facebook and Google change...
Conventional (TV, print, radio) advertising often relies on research and targeting methods such as focus groups or demographic targeting to increase brand awareness and sales. These methods seem to be...
View Article(II) Ogilvy to Zuckerberg: How did Amazon, Apple, Facebook and Google change...
In my last post I talked about the shift in consumer targeting that happened once the Internet went mainstream. Several highlights were the short history in consumer targeting, information regarding...
View ArticleMobile, Social search, Photos and iOS integration makes Facebook Stocks Rise
After dropping more than 50% since the IPO, Facebook’s market cap restarted growth following Mark Zuckerberg’s on-stage interview at TechCrunch Disrupt. The company closed today with a 7.62% increase...
View ArticleF-Commerce And Why Facebook Can’t Get It Up
Less than a couple of years ago Facebook Commerce seemed to be inevitable. It just seemed one of those things that are just waiting to happen. Yet it didn’t. After a promising start, e-Commerce’s...
View ArticleOmnichannel Payments – Battle Between Giants
What comes to mind when you think digital payments? That would probably be PayPal. We all know Ebay subsidiary PayPal leads the game in digital Payments but now the game is set to change. Paypal bets...
View ArticleAdvertising versus Commerce based business models
If you look at the top 10 Forbes tech companies you can see several interesting things. Here’s the list below. See what you can spot: Source: Top 10 Forbes tech companies The first obvious thing is...
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